Press Releases: Distribution is Key
- Writing a great press release is a good start, but unless you get your press release into the right hands, it will never see the light of day. That’s why press release distribution is key.
Web-based press release distribution services have a wide reach, but little depth. It’s analogous to scattering seeds across the soil and [...]
Microsoft Duking it Out on Several Fronts
- Rumor has it that, after it’s run at Yahoo!, Microsoft isn’t walking softly into the night. Instead, they may be circling the wagons and trying from another angle. Forbes (www.forbes.com) reports that the software giant may be enlisting buddies like MySpace and AOL to make another run at Yahoo! Not a bad idea, since the [...]
Writing an Effective Press Release
- Once you’ve selected a newsworthy topic for your press release, it’s time to start writing. Keep in mind that press releases are read by writers and editors, so it should go without saying that your press release must be well written. If you’re not a writer, don’t be shy about contracting with a writer or [...]
Microsoft Grabs Search Start Up
- According to a blog post by Microsoft Senior Vice President Satya Nadella, the company is buying Powerset, a company that focuses on search and natural language. Sources say that the behemoth paid over $100 million for Powerset and that its technology will be used to shore up the accuracy of Microsoft’s Live Search.
According to Nadella’s [...]
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